If you’re responsible for growing a business or organization, there’s always pressure to move the needle. More awareness. More engagement. More customers, clients, members or supporters. The challenge is knowing which marketing strategies will actually help get you there. 

Marketing Bear is a full-service marketing agency founded by Ed Kitsos, backed by a team with more than 75 years of combined marketing and advertising experience. That experience spans strategy, creative, media and brand development, giving clients access to seasoned marketing professionals who understand both the big picture and the details required to execute it. 

The agency’s capabilities include brand strategy and development, creative and graphic design, traditional and digital media, website design and development, strategic consulting, and LGBTQ+ marketing and community outreach. This allows Marketing Bear to look beyond an individual ad, social post or campaign, and consider how each element works together to support a client’s larger marketing objectives. 

That versatility is reflected in the range of clients Marketing Bear has worked with, including CAN Community Health, Charter Schools USA, Fabulus Life and Ed Vincent with LoKation Real Estate. 

Marketing Bear’s relationship with Wilton Edge goes even deeper. The agency helped bring Wilton Edge to market, working alongside its founder to develop and launch the publication. And Marketing Bear continues to serve as a strategic partner, helping Wilton Edge grow both its readership and advertiser base while supporting the publication’s ongoing marketing strategy. 

Working across different industries has reinforced an important part of Marketing Bear’s philosophy: effective marketing is never one-size-fits-all. Every business and organization comes with its own objectives, audiences, challenges and opportunities, and those differences should drive the strategy. 

Marketing Bear takes the time to understand where a client is today, where they want to go and what success looks like for them. From there, the team can develop the right combination of strategy, messaging, creative, media and digital solutions to move the brand forward. Sometimes that means building something from the ground up. Other times, it means taking an established brand and finding smarter ways to increase awareness, strengthen engagement or generate results. After all, even a Bear knows better than to leave the cave without a plan. 

Strong client relationships are also part of the approach. Clients work closely with founder Ed Kitsos, who takes the time to understand their business, goals and challenges and stays engaged throughout the process. That hands-on approach, supported by an experienced team, brings together personal attention, collaboration and accountability from strategy through execution. 

Marketing Bear also brings specialized experience in LGBTQ+ marketing and community outreach. As a Certified LGBT Business Enterprise® (Certified LGBTBE®) through the National LGBTQ+ & Allied Chamber of Commerce (NGLCC), the agency combines professional marketing expertise with firsthand community knowledge, an important distinction when helping brands communicate authentically with LGBTQ+ audiences. Marketing Bear received its certification in January 2026 through the NGLCC Supplier Inclusion Initiative.  

That connection to the community is also very much local. Marketing Bear is a member of the Greater Fort Lauderdale LGBTQ+ Allied Chamber of Commerce, where Kitsos moderated a panel on the power of print advertising in May 2025.

Kitsos has also been involved with the South Florida Amateur Athletic Association (SFAAA) since 2012, serving over the years as both a player and coach. Through the years, Kitsos has also played on championship teams, earning two first-place medals at the iPride Gay Softball World Series in the past three years. Apparently, this Bear knows how to win.

That involvement brings another perspective to Marketing Bear’s LGBTQ+ work. Effective outreach requires more than adding a rainbow to a campaign once a year. It requires understanding the audience, communicating authentically and building relationships with the community throughout the year. For Marketing Bear, that understanding comes not only from professional experience, but from being actively involved in the community itself. 

Ultimately, making noise isn’t the objective. The right marketing should get attention for the right reasons, create meaningful connections with the people a brand wants to reach and, most importantly, support measurable business goals. 

If your business or organization is ready to grow, maybe it’s time to put a Bear behind your brand and Make It Roar.

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